Great Marketing Delivers

Even with the “doom and gloom” reporting of the financial collapse by all the national media, Women Consumers come in record numbers and spend money at the Women's Fair.  It is no accident that a comprehensive multi media advertising campaign specifically targeted to women consumers with money to spend produces a quality crowd of attendees each year.

When the economy weakens it is time to get tough. Know your market, be very visible and do not cut back on advertising.  That is philosophy of Women’s Fair owners, Chris Veazey Brown and Deanna Wheeler. They understand that their success is based on delivering the ”Right Crowd” to exhibitors and “Great Products and Services” to attendees. They refuse to allow the economy scare to dilute their commitment to spend the dollars necessary to adequately promote the Women’s Fair.

Last Year's Media Campaign - 2010's Campaign will follow closely to this plan.

10 radio stations with 100’s of radio spots were utilized last year to increase the reach & frequency of specific market segments, ages and lifestyles within this targeted women’s market.

The 12 page Official Program published by the Wichita Eagle was supported by exhibiting and sponsor advertisers.  It was distributed during the Fair 14,000 attendees and was inserted as a tabloid the Sunday prior to the Women’s Fair, reaching over 110,000 households in a 3 county area.  Sizable ads, were placed in the Eagle, Women’s Focus Magazine, Wichita Magazine, East Wichita News and other monthly publications along with over 40 other Kansas newspapers providing blanket coverage to South Central Kansas and northern Oklahoma.

Web marketing was expanded to include the Wichita Eagle, live streaming and multiple radio station sites.  Great press coverage sparked the interest of attendees by covering in detail events, activities and special appearances.

Exhibitors stepped up to the mark and extended coverage by tagging the Women’s Fair event in their electronic & print ads, websites, newsletters, message boards, poster display, distribution of coupons, etc.  Several exhibitors personally called or mailed invitations to all their previous Women’s Fair and Wichita customers.  These combined efforts greatly multiplied the results for the benefit of all of the exhibitors.